With three golf courses including the famous Brabazon, five bars and restaurants, a spa, conference facilities, Europe's largest golf shop and its own nightclub, The Belfry attracts guests from all over the world.



Objectives

Cognition was tasked with driving relevant traffic to The Belfry's website, generating bookings and cross-selling the resort's numerous offerings.

Achievements

We created a series of seasonal e-shots promoting packages which incoporate the six sub-brands we defined during rebrand: play, dine, escape, meet, revive and shop.  

We also designed intranet adverts promoting exclusive packages to the staff of major organisations including Coco-Cola, Birmingham Airport, Lloyds TSB, John Lewis and House of Fraser.

The campaign we devised and implemented drove 3685 visitors to The Belfry's website in just 3 months.