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Digital Case Studies : Kärcher Avian Flu Support Website                                                                                                                                                                          Back to all case studies

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Karcher
Karcher2

Kärcher is the world’s largest manufacturer of indoor and outdoor cleaning equipment.


Objectives

Cognition Digital was commissioned to create and promote an online resource for people affected by the outbreak of avian flu. The site was to offer advice on how to minimise the risk of it spreading and to illustrate how Kärcher products could help.


Achievements

Because of the urgent nature of the circumstances we were responding to, we created this website with a turnaround of five working days, and implemented an online advertising campaign to drive relevant traffic to it.