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Digital Case Studies : Tracey Bell e-commerce website                                                                                                                                                                             Back to all case studies 

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Tracey Bell web


The Tracey Bell brand offers anti-ageing treatments, spa facilities, non-surgical aesthetic procedures, cosmetic dentistry and the very latest beauty products and technolgies, all administered by Tracey Bell and her 'dream team' of Europe's finest dental, dermatalogical and aesthetic medicine practitioners.


 

Objectives

Cognition was charged with creating a distinctive website which communicates the breadth of products and services offered by Tracey Bell to generate online sales. The e-commerce site had to reflect Tracey's position as an expert in her field and engage visitors with relevant resources.

Achievements
The PPC campaign we devised and implemented drove 988 visitors to the new website within a month.

By the second month after go-live, traffic to the shop had increased by 201% and traffic to the main site by 293%.