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cognition launches new global branding for ale

Following a three-month marcoms audit and re-branding project that reached more than 20 sites located across the world, Cognition has launched ALE’s new global brand to a press-filled audience at a champagne event in London.

Aptly held at the prestigious Institute of Engineering and Technology, the launch saw the official unveiling of the heavy lifting and transportation specialist’s cleaner, bolder brand, created by Cognition’s design and marketing teams. The new logo conveys the company’s core values of ‘Safer, Smarter, Stronger’ and unites ALE’s sites under a single identity.

With all ALE’s key trade journalists and the BBC in attendance, Cognition generated a packed journalist briefing schedule for ALE’s board members and created an event to remember for all who came.

A charitable win!

Following the completion of a successful brand audit, Cognition is now working with CSDM to move forward with the marketing, PR and digital strategies necessary to build the existing business and expand market share.

CSDM specialises in helping charities generate donations. Driven by fundraising visionary Chris Stoddard, the company offers a range of services suitable for the requirements of different sizes of charities, from fully-integrated campaign development and implementation to tactical consultancy.

cognition in abu dhabi

Cognition will be joining SELEX Yacht Technologies at the next key event in the Super Yacht Calendar – the Abu Dhabi Yacht Show – following their successful brand launch at the Monaco Yacht Show in 2009.
Cognition is providing PR, marketing and event support leading up to and during the show, helping SELEX Yacht Technologies exhibit their communication, navigation, entertainment and security systems to the Middle Eastern market.

cognition makes final of prestigious awards

Cognition has made it through to the finals of the Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards. Our 2009 campaign for Business Intelligence vendor QlikTech UK was shortlisted in the technology category following weeks of deliberation by the judges. We’re particularly pleased it was recognised by the CIM as these highly competitive awards celebrate the commercial effectiveness of marketing projects.

The final winners in all the categories will be announced at a black tie ceremony in February. The technology category is a strong one with seven other contenders – including international agencies Saatchi & Saatchi and McCann Erickson – vying for the top place.

cognition wins yet another client!

In the initial stages we have been engaged to carry out a brand audit, to help Virada move forward with their marketing, PR and digital strategies. Our main objective is to work alongside Virada to create and promote training packages that will address and benefit all of their target markets.

Just four weeks to complete website

Cognition has recently launched EBI Solutions new website after taking just over four weeks from engagement to completion.

EBI Solutions previous website was not powered by a CMS which meant they didn't have has much control over the content as would have liked, they also felt that it was giving off the wrong impression of the company.

Sarah Groves commented; "Working closely with EBI Solutions has enabled us to implement a CMS that gives them the in-house control they require, I feel that together we have developed a site that will help generate more leads for the company".

cognition wins yet another client

Cognition is excited to announce yet another win. Virada, is a training consultancy specialising in retail sales training for the luxury product market. They provide focused and practical solutions from workshops to individual coaching and cover business to business, business to consumer and public organisations.

In the initial stages we have been engaged to carry out a brand audit, to help Virada move forward with their marketing, PR and digital strategies. Our main objective is to work alongside Virada to create and promote training packages that will address and benefit all of their target markets.

Cognition goes green!

Cognition is creating a greener environment. With the introduction of environmental procedures throughout the business we are part of the Green Achiever Scheme, which was set up to highlight companies that are implementing change in order to reduce their impact on the environment.
With more than 25 initiatives in place ranging from multiple recycling facilities to the use of eco-friendly cleaning products, we are committed to going green.

Cognition in Monaco

Cognition launched a major new technology product created by SELEX Yacht Technologies onto the global stage at the Monaco Boat Show in September.

SELEX Yacht Technologies, a Finmeccanica company, is the only company in the world to offer super-yacht and mega-yacht owners a comprehensive, integrated solution to meet their navigation, communication, security and entertainment requirements. The company employs 73,000 people across 400 sites in the aerospace, defence and security sectors.

The stand, designed by Cognition, was based on a marine theme with built-in video flooring, encapsulating the atmosphere of the ocean and the show attracted more than 30,000 international viositors; private clients, professional visitors, exhibitors, journalists and other media professionals.

Cognition is following this up with a global marketing, PR and digital campaign over the next 24 months.

Business Couldn’t Be Better for Cognition - QlikTech

Cognition has been engaged by Swedish company QlikTech.

QlikTech is a global leader in next-generation business intelligence solutions - its flagship technology is QlikView. This sophisticated in-memory technology offers an integrated view of information, providing actionable insight from billions of records in seconds, improving operational efficiencies while guiding better decision-making across an organisation.

Cognition will be proactively promoting QlikView across a wide range of industries including manufacturing, logistics, life sciences, consumer products and public sector through marketing, digital and PR.

Cognition Gives New IT Client a Health Check

Cognition has been taken on by Sussex Health Informatics Service (SHIS) to redevelop its website.

SHIS is responsible for providing IT services to all NHS organisations across Sussex.

Cognition has also been asked to devise a new e-shot campaign.

there's no stopping cognition

Cognition has been appointed by MPJ Fabrications, a small engineering business in Warwick who specialise in welding and fabrication of mild steel, stainless steel, aluminium and copper.

We will be conducting a brand audit and from this we will work alongside MPJ Fabrications to create PR, marketing and digital strategies to help launch a new range of office furniture... Watch this space!

a busy summer for tornado wire...

Cognition is excited to announce that the Tornado website, rebranded and built by Cognition in 2008, has recently expanded into foreign markets by launching Latvian, French and German versions.

Each site features translated versions of Tornado Wire collateral which are available for download.

We have also done some targeted activity in these markets, including an e-shot campaign, to make customers aware of the collateral available and the range of products offered by Tornado Wire.

Tornado Wire has also been busy promoting its range of horse fencing at trade shows, including Horse of the Year show. Cognition created on-stand literature for use at these shows and we ran a brand awareness campaign in the run up to Horse of the Year show – this included an editorial piece and advertising in Horse & Hound magazine, a banner advert on horseandhound.co.uk and a leaflet/sample pack in 17,000 goodie bags which were given away at the show.

The news articles on the Tornado site can be be viewed here

Bubbles Translation Embarks on SEO Campaign

Long-standing Cognition client Bubbles has recently embarked on an SEO campaign. After gaining the keyword knowledge we needed via a test PPC campaign, we implemented a successful SEO campaign within a very small space of time.

In the four months that the campaign has been running Bubbles has achieved page one position for ‘Professional Translation Services’ and has seen a significant increase in a number of other keywords used in the campaign. Unique visitors have increased via natural search by 71% and 4.3% of all visitors to the site make an enquiry. In addition, we have secured a back link from the Harvard University website.

Sarah Groves, Strategic Digital Manager commented; “I am really happy with the progress we have made in such a small space of time, I can see improvements month on month and I am confident of future success”.

There's no stopping cognition

Cognition has been appointed by MPJ Fabrications, a small engineering business in Warwick who specialise in welding and fabrication of mild steel, stainless steel, aluminium and copper.

We will be conducting a brand audit and from this we will work alongside MPJ Fabrications to create PR, marketing and digital strategies to help launch a new range of office furniture... Watch this space!

Marie Curie Cancer Care

Cognition has nominated Marie Curie Cancer Care as our charity partner for the next year.

Marie Curie nurses offer a free service that enables people with cancer and other terminal illnesses to die peacefully in their own homes. They now care for more than half of all cancer patients who die at home as well as providing practical and emotional support to patients, families and carers in what is one of the most difficult times they will face.

In order for this wonderful service to continue, they need all our support and we will be making an announcement soon about what we intend to do in support of Marie Curie.

Watch this space!

cognition launches new ecitb website

Long-standing Cognition client – the Engineering Construction and Training Board (ECITB) – has just launched a new website to help attract more engineers into the industry.

One of Cognition’s key objectives was to ensure that visitors did not get lost or confused when navigating the ECITB site. There is a vast amount of information held on the ECITB website and to enable it to become more user-friendly, Cognition created dedicated areas based on specific target audiences from students to business managers.

The new site means it is easy for users to find information on all ECITB products and services from apprenticeships to awards and qualifications. The ECITB is delighted with the new look website and is already finding it is generating more leads – check it out at www.ecitb.org.uk

Cognition Wins New Heavyweight Client

Cognition has added yet another global client to its expanding roster. Record-breaking company Abnormal Load Engineering (ALE) transports, lifts and installs some of the heaviest engineering loads in the world.

One of the fastest growing firms in its field, ALE has engaged Cognition to conduct a comprehensive brand audit and create a fully integrated strategy designed to help strengthen its position in the market and raise awareness of its full range of services and world-leading capabilities.

Cognition brings “My Cewe Photobook” into focus

Cewe, Europe’s biggest and best photo book company, has appointed Cognition as its UK marketing and PR agency. Cognition will focus activity on promoting the award-winning “My Cewe Photobook” – an online service from which users can upload digital photographs to create and design their own professionally bound photo album.

“This is another exciting project for Cognition” commented Cognition’s Managing Partner Dr Peter Hughes. “My Cewe Photobook” is an outstanding, market leading product and we are proud to be associated with it. It is already way ahead of the competition, both in terms of sales and the customer experience it delivers. We look forward to increasing its popularity even further”.