Cognition has recently undergone a period of expansion in the digital team.  Phil Peters joins  in the new role of Developer, where he will have responsibility for developing and maintaining website builds, as well as managing the technical aspects of online marketing campaigns. Phil brings with him many years experience, having spent the last three years at a multimillion pound financial services company, where he managed their online marketing activity.

In addition to Phil’s new role, Sophie Eadon has moved from Cognition’s Client team to join Digital as Associate Digital Manager.

Following the success of the site since its launch, Cognition and STC are now looking at a second phase of development, which is likely to include online course booking and payments along with more video testimonials and a blog written by STC Managing Director Mark Humphreys.

Read the full STC case study

Following last year’s launch success at MYS 2009, members of the Cognition team and SELEX Communications will be attending the Monaco Yacht Show again in September. SELEX will be collaborating with its sister companies within the Finemeccancia Group to launch a global security offering to superyacht owners, previously only available to the highest levels of Government, specialist agencies, military and professional clients.

The launch is highly anticipated within the sector and we are all very excited to be attending the show again this year. With Cognition’s support and guidance, SELEX will be networking with key players in the marine industry, forging new commercial partnerships and holding briefings with international companies.

The Monaco Yacht Show is considered to be one of the most exclusive events of superyacht calendar; it will bring together leading companies in the international luxury yachting sector to provide a social platform from which to view the latest developments in innovation, design, concepts and advanced security.

The show will be taking place from the 22nd to 25th September at Port Hercules, Principality of Monaco.

Cognition has been engaged by Solihull firm Convergence Group to launch its new superfast internet service Bullet, to West Midland’s SMEs.

Hailed as the UK’s fastest and most advanced internet connection, Bullet uses BT’s new Ethernet in the First Mile (EFM) technology, which gives small businesses access to a superfast internet speeds previously only afforded by large corporates.

Cognition was tasked with the creation and launch of the new brand in the shortest time possible, as Cognition Client Manager Katie Worthing explains: “We know that many of Bullet’s competitors are launching into the same market in the next few months and that it was vital we establish the brand as quickly as possible. We usually work to longer time scales, but on this occasion we had to deliver in double-quick time, and we did. From start to finish, an integrated marketing, PR and digital campaign was devised and implemented within eight days!”

The campaign included the creation of a new brand identity; copy, design and build of new microsite bulletinternet.com; design and implementation of e-shot, direct mail and outdoor advertising campaigns and PR activity which included the creation of “Bullet Man” - who attracted a lot of attention in Birmingham!

The results are impressive. Just one week after the launch and Convergence Group have already sent out 14 quotes, which equate to a three figure revenue and a very happy client!

Cognition has made it through to the finals of the Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards. Our 2009 campaign for Business Intelligence vendor QlikTech UK was shortlisted in the technology category following weeks of deliberation by the judges. We’re particularly pleased it was recognised by the CIM as these highly competitive awards celebrate the commercial effectiveness of marketing projects.

The final winners in all the categories will be announced at a black tie ceremony in February. The technology category is a strong one with seven other contenders – including international agencies Saatchi & Saatchi and McCann Erickson – vying for the top place.

Cognition has recently launched EBI Solutions new website after taking just over four weeks from engagement to completion.

EBI Solutions previous website was not powered by a CMS which meant they didn't have has much control over the content as would have liked, they also felt that it was giving off the wrong impression of the company.

Sarah Groves commented; "Working closely with EBI Solutions has enabled us to implement a CMS that gives them the in-house control they require, I feel that together we have developed a site that will help generate more leads for the company".